Keeping families in mind, young rockers can hang out in the brand's signature hotspot, the Hard Rock Roxity Kids Club.

In the lobby, the world famous Rock Shop® will feature Hard Rock's iconic merchandise. True to the Hard Rock brand, the property will feature brand exclusive offerings including a Body Rock® workout facility, and a Rock Spa® complete with the music-infused Rhythm & Motion spa menu, six treatment rooms, a manicure/pedicure station and poolside cabanas with spa services. 'We look forward to collaborating with Hard Rock Hotels & Casinos, a brand that fits perfectly in Daytona Beach and leads the way in the lifestyle hospitality space,' said Abbas Abdulhussein, owner, Humphrey Realty. 'From the gorgeous beaches to the NASCAR races that draw in hundreds of thousands of people each year, we're thrilled to bring our product to visitors and locals alike in Daytona Beach,' said Marco Roca, executive vice president of global hotel development at Hard Rock International. The beachfront property is in collaboration with Summit Hospitality Management Group and managed by Hard Rock International. The 200-key property will bring unparalleled music offerings and amenities to one of Florida's most well known vacation destinations. Hard Rock International announced plans to open its fourth property in Florida, bringing the brand's iconic vibe to Daytona Beach in late 2017. 200 Room Hard Rock Hotel Daytona Beach Announced

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